Episode Thirty Two | The Social Media Literati

Monday, 22 March 2021 | Dr Travis Brown

Information in the past (ergo knowledge) was restricted to the few. However, the social media landscape provides individuals with their personal megaphone to the world.

As most are aware, there are numerous benefits this provides, such as engaging directly with an audience. However, these benefits have to be balanced with a price, namely personal data and professional boundaries.

Traditionally, Medical Practitioners, Doctors, and Specialists have approached social media cautiously.

We discuss the pros and cons of medical practitioners accessing/using social media with Lee Aase, Director, Mayo Clinic Social Media Network and Mayo Clinic’s Social & Digital Innovation team. For Lee, he has been working in the social medial field for over twenty years from politics to medical institutions.

We discuss what information is being collected, how that can be used, and the best way Doctors can use social media.


GUEST INTERVIEW

Lee Aase

Director, Mayo Clinic Social Media Network

Aase.lee@mayo.edu | @LeeAase

Lee Aase is director of the Mayo Clinic Social Media Network, which provides training resources, educational and networking events and a collaboration platform for health care professionals who want to safely and effectively apply social and digital strategies to fight disease, promote health and improve health care.

Lee also leads Mayo Clinic’s Social & Digital Innovation team, which manages Mayo Clinic’s presence on general purpose social networks like FacebookYouTube and Twitter as well as its owned blog and community platform. Key sites include Mayo Clinic Connect, an online patient community, Mayo Clinic News Network, and Sharing Mayo Clinic, a patient stories blog.

Prior to joining Mayo Clinic in 2000, Lee spent more than a decade in political and government communications at the local, state and federal level. He was elected to Mayo Clinic’s Voting Staff in 2016. In 2018 he received VitalSmarts certification as a trainer in the Getting Things Done (GTD) methodology for stress-free productivity.